{"id":81158,"date":"2021-04-01T12:10:05","date_gmt":"2021-04-01T12:10:05","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=81158"},"modified":"2024-05-23T07:48:31","modified_gmt":"2024-05-23T07:48:31","slug":"email-open-rates","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/email-open-rates\/","title":{"rendered":"Average Email Open Rates by Industry 2024"},"content":{"rendered":"

Is your email marketing as effective as you want it to be?<\/span><\/p>\n

One of the first things to do if you're not getting the return you want on your email marketing investment is to check your open rates. Open rates are a great indicator of how engaged your email subscribers are in your content and your brand. A low open rate might mean that your segments are off, you're reaching the wrong people, or your content is lacking creativity. But what even is a good email open rate for your industry? And, maybe most importantly, how can you fix low email open rates?<\/span><\/p>\n

Here we'll answer all your questions about average email open rates by industry in 2024, why open rates are so important, and how you can fix yours if they're low. <\/span><\/p>\n

Let's get started!<\/span><\/p>\n

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Average Email Open Rates by Industry 2024:<\/strong><\/h3>\n[---ATOC---]\n[---TAG:h2---]\n
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Email Marketing? Still?<\/b><\/h2>\n

Year after year, many words are spilled over how \"dead\" email marketing is. And, year after year, email marketing proves that it's still one of the strongest marketing channels around. The definition of a \"good\" ROI varies depending on the context. In the case of stocks, a 7%<\/a> ROI is considered satisfactory, while for larger companies, a figure close to 10% is excellent. On the other hand, for small businesses, a desirable ROI range would be between 15% to 30%<\/span><\/span>.
\nThat means for every $1 you spend on email marketing, you have the potential to get back $36! Sure, it's one of the oldest digital marketing channels, but the fact that email is still going strong after all these years is a testament to its effectiveness.<\/span><\/p>\n

It shouldn't come as a surprise that email marketing is so powerful. After all, more than 4 billion people worldwide use email (The Radicati Group<\/a>)\u2014nearly 52% of the entire world population. And, a whopping 60%<\/a> of those email users say they enjoy receiving promotional emails weekly. What that means to you is that <\/span>email marketing<\/span> is probably important for your brand. If you're not already, you should be using it. If you're already using email marketing, you should be tracking your email marketing benchmarks to make sure you're getting the most from your investment.<\/span><\/p>\n

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Email Marketing Benchmarks<\/b><\/h2>\n

Email marketing benchmarks<\/span><\/a> are how you track the performance of your email marketing campaigns. While we're focusing on email open rates here, there are several benchmarks and metrics that are important to follow. Tracking and measuring your benchmarks can help you build stronger strategies, so you can continue to grow your business year after year.<\/span><\/p>\n

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What Is an Open Rate?<\/b><\/h2>\n

An open rate is a term used to describe the percentage of email recipients that opened an email after receiving it. It's a pretty simple concept for something that can provide email marketers so much information about the effectiveness of their <\/span>email marketing campaigns<\/span><\/a> or the viability of their email marketing list. Here's how to calculate your email open rate:<\/span><\/p>\n

\"How<\/p>\n

Your email marketing service provider should be able to give you granular information about your email open rates, right down to email marketing metrics for individual subscribers on your list. Open rates are a great way to find the people on your list that aren't engaged with your content, so you can target them with a winback campaign (sometimes called a <\/span>re-engagement campaign<\/span>) with the goal of cleaning the inactive and disengaged subscribers from your list. We recommend cleaning your email list at least once each year.<\/span><\/p>\n

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