{"id":7476,"date":"2018-07-25T10:01:26","date_gmt":"2018-07-25T10:01:26","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=7476"},"modified":"2025-01-13T14:25:10","modified_gmt":"2025-01-13T14:25:10","slug":"hypeauditor","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/hypeauditor\/","title":{"rendered":"HypeAuditor"},"content":{"rendered":"

Several years ago, Unilever\u2019s former Chief Marketing Officer, Keith Weed, declared influencer marketing broken and said he had some ideas to fix it. The biggest problem he identified was fraud. He vowed not to work with influencers who buy followers. In a market where the number of followers determines the value (at first glance), it\u2019s no surprise that some companies question whether they should collaborate with a specific influencer.\u00a0<\/span><\/p>\n

As time has passed, companies need to know more than if an influencer account is fraudulent. They must also account for other factors when planning their influencer marketing campaigns. Companies have to carefully plan their campaigns, select relevant influencers, forge good relationships, analyze audiences, and track engagement and other metrics. In addition to assessing individual influencers, companies must also research current marketing trends and competitors. And that\u2019s just the tip of the iceberg since businesses have a lot more to resolve before settling on a particular influencer.<\/span><\/p>\n

Just like companies have revamped their approach to influencer marketing, HypeAuditor also transformed the way it analyzed influencers. Whereas HypeAuditor was once a simple fraud detection tool for Instagram, now HypeAuditor is an all-in-one, end-to-end platform that provides coverage for the entire influencer marketing lifecycle. HypeAuditor empowers companies in their efforts to set up influencer collaborations and monitor key influencer performance metrics. HypeAuditor\u2019s AI-powered influencer database contains over 68+ million accounts across five major social media platforms, and each day this number is growing. From campaign management and in-depth reports to influencer outreach and e-commerce integrations, HypeAuditor provides the tools businesses need for successful influencer marketing.<\/span><\/p>\n\n

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HypeAuditor<\/strong><\/div>\n\n <\/div>\n <\/div>\n
\n As a full-cycle product, HypeAuditor provides a complete set of tools for every social marketer. Create and manage your influencer collaborations, analyze the accounts of potential candidates, integrate your affiliate marketing metrics and receive an immersive insight into how impactful your strategy is.\r\n <\/div>\n <\/div>\n
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