{"id":33451,"date":"2020-03-26T14:18:36","date_gmt":"2020-03-26T14:18:36","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=33451"},"modified":"2024-06-24T11:18:46","modified_gmt":"2024-06-24T11:18:46","slug":"email-marketing-stats","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/email-marketing-stats\/","title":{"rendered":"The Ultimate List of Email Marketing Statistics"},"content":{"rendered":"

Email marketing is one of the oldest marketing techniques that has managed to stay relevant even as the marketing landscape has completely changed. The beauty of email marketing lies in its simplicity and the fact that it allows you to connect with your audience directly.<\/span><\/p>\n

If you already use email marketing<\/a>, then you can read these statistics to see how you\u2019re performing compared to other marketers. <\/span>Whatever you\u2019re looking for, this is the most comprehensive and updated list of email marketing statistics that you will find.<\/span><\/p>\n

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Email Marketing Usage<\/strong><\/h2>\n

1.<\/strong> In 2026, the number of email users worldwide is projected to grow to 4.73 billion<\/a>, making up a little more than half of the current global population.<\/b><\/p>\n

2.<\/strong> In 2020, the global daily count of sent and received emails reached approximately 306 billion. It is estimated that more than 376.4 billion emails will be exchanged per day in 2025.<\/span><\/span><\/p>\n

\"Email<\/p>\n

3.<\/strong> 46%<\/span><\/a> of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing.<\/span><\/p>\n

4.<\/strong> Mobile devices are the most popular reading medium for emails.<\/p>\n

Given the sheer number of email users, it is too big of a platform for marketers to ignore. Marketers are using emails for both lead generation and nurturing. And, as the use of email grows, so will email marketing.<\/span><\/p>\n

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Email Marketing ROI and Metrics Tracking<\/strong><\/h2>\n

In this section, let\u2019s take a look at some of the statistics that tell us how marketers are measuring ROI and which metrics they track for email marketing.<\/span><\/p>\n

5.<\/strong> 73%<\/span> of global marketers consider email marketing as an excellent marketing channel. This is higher than SEO (72%) and paid search (67%).<\/span><\/p>\n

6.<\/strong> And yet, <\/span>70%<\/span> of brands fail to measure their email marketing ROI well.<\/span><\/p>\n

7.<\/strong> Most marketers track only popular metrics like opens (98.9% of marketers), clicks (98.9%), and bounces (92.5%), per a <\/span>study<\/span><\/a> by Litmus.<\/span><\/p>\n

8.<\/strong> The same study found that over 75% of marketers also track conversions, email deliverability, and spam complaints.<\/p>\n

9.<\/strong> However, only 46.7% track ROI and only 27.7% measure the subscriber lifetime value.<\/p>\n

10.<\/strong> Marketers understand this gap in tracking the right metrics and plan to track the following metrics more:<\/p>\n

\"Marketers

Image Source: <\/span><\/i>Litmus<\/span><\/i><\/a><\/p><\/div>\n

Open and Click Rates<\/strong><\/h3>\n

11.<\/strong> Per a MailChimp study<\/span><\/a> of their customers around the world, the average open rate for emails is 21.33%.<\/span><\/p>\n

12.<\/strong> Per the same study, the average click rate across all industries and customers for MailChimp was 2.62%.<\/p>\n

13.<\/strong> The average unsubscribe rate, according to the MailChimp study, was 0.26%.<\/p>\n

You can compare your email marketing campaign\u2019s performance against these benchmarks to see how you\u2019re doing. Based on these statistics, you can determine where you\u2019re lacking and take measures to improve in those areas. Take note, however, that email open rates and click rates vary across different industries. For a better understanding of your email marketing performance, you can check out the open and click rates by industry<\/a>.<\/span><\/p>\n

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Email Deliverability<\/strong><\/h2>\n

Email deliverability is an important aspect when it comes to email marketing. Your initiatives will only work if your emails get delivered to your subscriber\u2019s primary inboxes. Let\u2019s take a look at how marketers are doing in this regard and if email marketing platforms can help.<\/span><\/p>\n

14.<\/strong> As of April 2022<\/span>, the average email deliverability rate was 84.2%<\/span> across various email marketing platforms tested, per this <\/span>study<\/span><\/a>. <\/span>This marks a 4.7% decrease from the same period last year.<\/span><\/p>\n

15.<\/strong> According to this <\/span>source<\/span><\/a>, 20.4% of all emails either go to spam or remain undelivered (on average).<\/p>\n

16.<\/strong> The top five email marketing platforms in decreasing order of email deliverability are:<\/p>\n