{"id":231259,"date":"2026-06-12T13:10:22","date_gmt":"2026-06-12T13:10:22","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=231259"},"modified":"2026-06-12T13:10:22","modified_gmt":"2026-06-12T13:10:22","slug":"how-bezier-labs-neetcode-grow-linkedin-followers","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/how-bezier-labs-neetcode-grow-linkedin-followers\/","title":{"rendered":"How Bezier Labs Helped NeetCode Grow From 10K to 104K LinkedIn Followers"},"content":{"rendered":"

Most brands approach LinkedIn with a simple goal: publish content consistently and grow an audience over time.<\/p>\n

The reality is often more complicated. Company pages compete for attention in increasingly crowded feeds, organic reach fluctuates, and building an engaged audience takes far more than posting a few times per week.<\/p>\n

For NeetCode<\/a>, a technical interview preparation platform used by engineers pursuing opportunities at companies such as OpenAI, Anthropic, Google, and Netflix, LinkedIn started as an experiment.<\/p>\n

The company had already built a strong audience on YouTube through educational content. LinkedIn presented an opportunity to extend that reach, strengthen community engagement, and create another channel for communicating directly with users.<\/p>\n

To execute that strategy, NeetCode partnered with Bezier Labs<\/a>, led by founder and CEO Ali Malik<\/a>.<\/p>\n

Since December 2024, the LinkedIn page has grown from roughly 10,000 followers to more than 104,000 followers<\/strong>. Along the way, the page generated more than 9.6 million impressions<\/strong> over 12 months<\/strong>, surpassed 1 million impressions in a single month<\/strong>, and now drives more than 10,500 monthly website visits<\/strong>.<\/p>\n

\"NeetCode<\/p>\n

We spoke with Ali to learn how the strategy evolved, which content principles delivered the strongest results, and what other brands can learn from the experience.<\/p>\n[---ATOC---]\n[---TAG:H2---]\n

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From Experiment to Growth Channel<\/strong><\/h2>\n

When Bezier Labs began working on NeetCode's LinkedIn presence, the goal was simple: test whether the platform could become a meaningful growth channel.<\/p>\n

The decision came after observing two trends.<\/p>\n

First, NeetCode had already built significant momentum on YouTube through educational content. Second, several competitors had become increasingly active on LinkedIn, creating an opportunity to test whether similar audiences were consuming professional content there as well.<\/p>\n

The initial commitment was modest. The team treated LinkedIn as a 30-day experiment.<\/p>\n

\u201cThey\u2019d originally gathered a large following on YouTube, and we noticed their competitors were posting consistently on LinkedIn,<\/em>\u201d Ali told us. \u201cWe saw certain formats working and in December 2024, we invested in it as an experiment for 30 days.<\/em>\u201d<\/p>\n

The experiment centered around a specific content format<\/a>: educational animations designed to simplify technical concepts and provide immediate value to software engineers preparing for interviews.<\/p>\n

The response arrived quickly.<\/p>\n

Several of the early posts generated hundreds of followers, validating the idea that educational content could resonate strongly with LinkedIn's professional audience.<\/p>\n

\u201cAt that point, we felt like we\u2019d stumbled onto something that works for NeetCode,<\/em>\u201d Ali said.<\/p>\n

That early traction shaped the direction of the entire strategy.<\/p>\n

Rather than chasing trends or relying heavily on promotional content, Bezier Labs focused on creating educational resources that mirrored the value-first approach that had already helped NeetCode build an audience elsewhere.<\/p>\n

The objective shifted from testing LinkedIn to building a long-term growth channel centered on trust, community, and useful content.<\/p>\n

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Why Educational Content Became the Foundation<\/strong><\/h2>\n

From the beginning, Bezier Labs built the strategy around a simple idea: provide value before asking for attention.<\/p>\n

Educational content became the foundation because it aligned with how NeetCode had already built trust through YouTube. The audience followed the brand to learn, improve their skills, and prepare for technical interviews. LinkedIn became an extension of that experience.<\/p>\n