{"id":229584,"date":"2026-05-07T20:40:57","date_gmt":"2026-05-07T20:40:57","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=229584"},"modified":"2026-05-07T20:43:59","modified_gmt":"2026-05-07T20:43:59","slug":"international-delight-linqia-tapped-comic-creators-to-build-brand-love","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/international-delight-linqia-tapped-comic-creators-to-build-brand-love\/","title":{"rendered":"How International Delight &#038; Linqia Tapped Comic Creators to Build Brand Love"},"content":{"rendered":"<p><em>This case study features Linqia\u2019s first-hand account of how International Delight partnered with comedy creators to drive engagement and brand affinity.<\/em><\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/0RG3xZyBK00?si=YCn1XBgVxt7xJN4n\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A staple of Danone\u2019s brand portfolio in North America, <\/span><a href=\"https:\/\/www.danone.com\/brands\/essential-dairy-and-plant-based-products\/international-delight.html\"><span style=\"font-weight: 400;\">International Delight<\/span><\/a><span style=\"font-weight: 400;\"> hit supermarket shelves in the 1980s as the first flavored, liquid, non-dairy coffee creamer. Now available in a wide variety of exciting flavors, formats and zero sugar options, the International Delight range has expanded to also offer cold foam coffee creamers and iced coffee drinks.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linqia.com\/\"><span style=\"font-weight: 400;\">Linqia<\/span><\/a><span style=\"font-weight: 400;\"> is the leading independent influencer marketing agency in the US. Leveraging our AI-powered proprietary technology platform, <\/span><a href=\"https:\/\/www.linqia.com\/resonate-influencer-marketing-platform\/\"><span style=\"font-weight: 400;\">Resonate<\/span><\/a><span style=\"font-weight: 400;\">, we work with some of the world\u2019s leading brands to develop and execute creatively compelling creator-led strategies that deliver full-funnel results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Danone wanted to drive awareness of International Delight\u2019s seasonal and classic flavors in a way that encapsulated the brand\u2019s personality, while taking on its \u201cenemies\u201d\u2014coffee shop coffee and plain coffee. So, the brand turned to influencer marketing agency, Linqia, to launch a creator-led campaign.<\/span><\/p>\n<h3><strong>Strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok is an entertainment-first platform that is profoundly changing the comedy industry, so we devised a full-year comedy creator-led strategy to achieve International Delight\u2019s goals and bring the brand\u2019s personality to life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, we identified leading social-first comedy creators on TikTok and Instagram, such as <\/span><a href=\"https:\/\/www.tiktok.com\/@officiallytonytoks\/video\/7561940149127466253?lang=en\"><span style=\"font-weight: 400;\">@officiallytonytoks<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.tiktok.com\/@thatssoodrea\/video\/7478086194388045086?embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C121477481%2C121351166%2C121947600%2C121811500%2C121896267%2C121860360%2C121487028%2C74846152%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_share&refer=embed&referer_url=www.google.com%2F&referer_video_id=7478086194388045086\"><span style=\"font-weight: 400;\">@thatssooodrea<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.tiktok.com\/@keeganevansphoto\/video\/7475542094300400927?embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C121477481%2C121351166%2C121947600%2C121811500%2C121896267%2C121860360%2C121487028%2C74846152%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_share&refer=embed&referer_url=www.google.com%2F&referer_video_id=7475542094300400927\"><span style=\"font-weight: 400;\">@keeganevansphoto<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.tiktok.com\/@therealemilylin\/video\/7515182475753180446?embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C121477481%2C121351166%2C121947600%2C121811500%2C121896267%2C121860360%2C121487028%2C74846152%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_share&refer=embed&referer_url=www.google.com%2F&referer_video_id=7515182475753180446\"><span style=\"font-weight: 400;\">@therealemilylin<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then we inspired them to incorporate International Delight into social-first skit content that delivered on key brand messages, such as, \u201cyou can be your own barista,\u201d \u201cif you hate plain coffee, you\u2019re not alone,\u201d and \u201cplain coffee is canceled.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We empowered influencers to tap into their unique comedy styles, e.g., leveraging VFX effects, filming movie trailers, making news announcements, and playing multiple characters via low-fi costume changes, all while keeping our product and brand messages front and center.<\/span><\/p>\n<h3><strong>Results<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Across 3 pulses of organic posting creator content delivered 36.4MM impressions and 251K engagements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These 3 flights of posting alone drove +306% growth in organic engagements year-over-year, while utilizing only 80% of the 2024 budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign is also a finalist in 2 categories in the 2026 Shorty Awards, as well as in the 2026 Partnership Awards and 2026 PR Daily Content Marketing Awards, with industry experts identifying the case study as demonstrating best-in-class creator\/brand collaboration.<\/span><\/p>\n<h3><strong>Consumer Comments<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Comments on creators\u2019 organic posts were >95% positive\/neutral.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commenters loved the campaign for being entertainment-first:<\/span>\n<ul><\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">These ads have me laughing \ud83d\ude02\ud83d\ude02\ud83d\ude02<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Best ad ever \ud83d\ude2d\ud83d\ude2d<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Now that\u2019s a commercial \ud83d\ude02<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">never been so entertained by an ad<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">If all commercials were like this, I\u2019d be thoroughly entertained and broke. \ud83d\udcb5<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Omg i love it !!! Hilarious<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Now that is some incredible investigative journalism!!! Dare I say, borderline Pulitzer \ud83d\udcaa\ud83c\udffb<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Love it! \ud83d\ude02 and love seeing you partnering up with brands! \ud83d\udc4f\ud83c\udffc\ud83e\udd70<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Great commercial, this is my creamer for coffee<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">i would watch a. whole season of this<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">U should make a whole movie ant this ngl<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">This is what ads need to look like<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">This is great marketing haha<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Ooooooh I love this stuff!!! Awesome ad.<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And the comments also proved we succeeded in building love for the International Delight brand and products:<\/span>\n<ul><\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">I literally bought cold foam today because of these ads lol<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">I don't have a dark enough soul for plain coffee\ud83d\ude01<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">I like my creamer with a dash of coffee<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">I\u2019ll drink it anyway but international delight makes it \ud83d\udcaf<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">i\u2019m crying \ud83d\ude2d this is great I need a cold foam asap<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Explore more influencer marketing case studies from Linqia<\/span><span style=\"font-weight: 400;\">. Want to launch effective influencer campaigns for your brand?<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linqia.com\/contact-sales\/\"><span style=\"font-weight: 400;\">Get in touch with Linqia<\/span><\/a><a class=\"pink_button\" href=\"https:\/\/www.linqia.com\/contact-sales\/\"><span style=\"font-weight: 400;\"> today!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This case study features Linqia\u2019s first-hand account of how International Delight partnered with comedy creators to drive engagement\u2026<\/p>\n","protected":false},"author":89,"featured_media":229588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","footnotes":""},"categories":[56],"tags":[426],"category":[7317],"target_audience":[7560,7322],"language":[7323],"listicle_type":[],"industry":[7531,7340],"features":[],"services":[7343,7342,7331],"class_list":["post-229584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencermarketing","tag-educational","ai_category-influencer-marketing","ai_target_audience-b2c","ai_target_audience-creators","ai_language-english","ai_industry-fmcg","ai_industry-food","ai_services-branding-core-brand-visual-identity","ai_services-content","ai_services-creative","ai_networks-instagram","ai_networks-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How International Delight &amp; 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