{"id":228366,"date":"2026-04-15T08:43:36","date_gmt":"2026-04-15T08:43:36","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=228366"},"modified":"2026-04-15T10:17:53","modified_gmt":"2026-04-15T10:17:53","slug":"how-livano-agency-cold-started-fryaway-on-tiktok-shop","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/how-livano-agency-cold-started-fryaway-on-tiktok-shop\/","title":{"rendered":"How Livano Agency Cold Started Fryaway on TikTok Shop"},"content":{"rendered":"

Launching a brand on TikTok Shop sounds simple from the outside. <\/span>Set up the store, send samples to creators, hope some videos take off, and wait for sales to come in.<\/span><\/p>\n

In practice, that is not how most launches work.<\/span><\/p>\n

For many brands, TikTok Shop<\/a> does not begin with momentum but with friction. There is no creator network, no internal process, no content system, and no real proof that the product will work on a commerce-driven social platform. <\/span><\/p>\n

In some cases, the challenge is even harder because the brand cannot compete on price. Instead of using discounts as the main lever, it has to rely on positioning, creative execution, and creator education to win attention and trust.<\/span><\/p>\n

That is exactly what makes a cold start difficult.<\/span><\/p>\n

For brands trying to solve this challenge, working with a specialized<\/span> TikTok Shop agency<\/span><\/a> can help create the structure needed to move from zero to repeatable traction.<\/span><\/p>\n

A recent TikTok Shop launch illustrates this challenge clearly. The featured brand entered TikTok Shop with no existing store, no creator relationships, no internal social commerce playbook<\/a>, and a hard requirement to protect retail margins and channel positioning.<\/span><\/p>\n

This article breaks down the cold start problem, explains why many first-time TikTok Shop launches underperform, and turns the case into a practical framework for brands and marketers trying to build a more repeatable TikTok Shop program. <\/span><\/p>\n

The idea is to understand the mechanics behind a difficult launch and extract lessons that other teams can apply.<\/span><\/p>\n[---ATOC---]\n[---TAG:H2---]\n

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Why Cold Starting on TikTok Shop Is Harder than It Looks<\/strong><\/h2>\n

Many brands enter TikTok Shop with assumptions borrowed from older marketing channels.<\/span><\/p>\n

They assume a good product will naturally find an audience. They assume enough samples will eventually produce enough content. They assume creators only need a brief<\/a> and a discount code. They assume that if a few videos do well, the system is working.<\/span><\/p>\n

But TikTok Shop is more than a listing channel. It is a hybrid environment where product, creator, content, trust, and shopping behavior all interact very quickly. Small execution gaps show up fast.<\/span><\/p>\n

The brand in this case had four meaningful disadvantages at launch: <\/span>no TikTok Shop store, no creator relationships, no internal social commerce playbook, and a need to protect pricing relative to retail and other channels.<\/span><\/p>\n

Each of those constraints can hurt performance on its own.<\/span><\/p>\n

Together, they create a difficult starting point.<\/span><\/p>\n