{"id":1176,"date":"2019-03-08T13:14:26","date_gmt":"2019-03-08T13:14:26","guid":{"rendered":"https:\/\/dev.clevercodelab.com\/imh\/?p=1176"},"modified":"2026-07-22T11:26:55","modified_gmt":"2026-07-22T11:26:55","slug":"upfluence","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/upfluence\/","title":{"rendered":"Upfluence"},"content":{"rendered":"

Upfluence was created when co-founders Kevin Creusy and Vivien Garn\u00e8s were looking for a way to build organic collaborations to market their necktie business. At its core, influencer marketing is all about leveraging genuine connection and affinity. That\u2019s why Upfluence software was launched to enable brands and agencies to turn their customers into brand ambassadors and run profitable and scalable influencer marketing campaigns. That customer-to-creator foundation is still one of Upfluence\u2019s strongest advantages, but the platform has since evolved into an AI-powered creator marketing platform built to help brands scale creator partnerships more efficiently. Every aspect of influencer campaigns can be managed in one place; from influencer search and identification, to outreach, sending briefs, making payments and tracking performance, including tracking of personalized coupon codes and sales. The difference now is that Upfluence connects those workflows to smarter creator matching, campaign automation, affiliate tracking, creator payments, and ROI reporting, so influencer marketing can be managed more like a measurable growth channel than a manual outreach process.<\/span><\/p>\n

Upfluence\u2019s offering is tailored for direct-to-consumer and eCommerce brands, with powerful integrations with Shopify, WooCommerce, Klaviyo, Zapier and more that help brands to uncover influencers within their network of customers, subscribers and followers. That matters because Upfluence reports that organic advocates are 7x more likely to accept a free collaboration and 52% cheaper for ads, giving brands a more cost-efficient way to activate creators who already know the product. Using consumer and influencer data insights, brands are equipped to choose the best partners for their campaigns. Brands can drive online sales with affiliate campaigns thanks to native promo code generation and tracking within Upfluence. They can also connect creator activity to revenue, ROI, AOV, commissions, and campaign performance dashboards, which makes the platform especially useful for teams that need influencer programs to prove business impact.<\/span><\/p>\n\n

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\n What started as one of the earliest and most robust search and discovery tools has evolved with the times, offering users multiple ways to uncover new influencers and ambassadors. Easy-to-use campaign tools round out the management offering, while a flexible social listening module works well for all kinds of research. <\/div>\n <\/div>\n
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