Intuition Media Group, an independent women-owned influencer marketing agency, has announced a full rebrand — including a new...

Intuition Media Group Launches Rebrand and Proprietary IC4 Model, Expanding Into B2B Creator Marketing and Paid Media
Influencer Marketing Hub

Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214% — not from better...

What Conversion Data From 10,000+ Creator Storefronts Reveals [Warm Click, Cold Page Problem]
Koba Molenaar

A creator holds up a compact carry-on and says, “I’ve dragged this through six airports; it fits every...

Creators Drive the Demand. Can AI Shoppers Find the Product?
Geri Mileva

Market behavior is changing. But here's what most brands are missing: AI isn't just reshaping how people discover...

How AI Is Changing Consumer Decision-Making Across Generations
Paula Bruno

Marketing teams often evaluate creator campaigns through metrics such as impressions, views, engagement rates, and click-throughs. These numbers...

Why Buyer Confidence Matters More Than Reach
Nadica Naceva

A logo on a stadium hoarding used to be the whole deal. You paid for the placement, the...

How Mega-Brands Activate Sports Rights in Digital Media
Nadica Naceva

MyyShop is one of those platforms whose positioning makes more sense once you understand where it came from....

MyyShop
Nadica Naceva

For ecommerce brands, affiliate marketing is no longer just a coupon code channel. It is becoming a creator...

How to Launch a Creator Affiliate Program That Actually Drives Sales (+ Free Checklist)
Nadica Naceva

Influencer ads can be more impactful and cost-effective than standard branded ads. But to actually convert audiences, marketers...

10 Influencer Ad Elements That Actually Impact Conversion Rates
David Morneau