Customer acquisition has become one of the biggest challenges facing DTC brands. Paid...
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Every proxy vendor publishes impressive numbers about the best residential proxies in...
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Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214%...
Creators Drive the Demand. Can AI Shoppers Find the Product?
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Meta Wants Every Reel to Become a Storefront
"The era of link in bio is finally over." That was how Nicola Mendelsohn, Meta's Head...
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A former Citi and JPMorgan banker joins a two-deal-old holding company betting that...
Why Influencer Marketing Measurement Needs a New Framework
Over the past few weeks, I've seen renewed conversation about measurement in the creator...
How AI Is Changing Consumer Decision-Making Across Generations
Market behavior is changing. But here's what most brands are missing: AI isn't just...
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Why do we want certain things so badly? Why are some brands irresistible — while...
Why Buyer Confidence Matters More Than Reach
Marketing teams often evaluate creator campaigns through metrics such as impressions...
How Mega-Brands Activate Sports Rights in Digital Media
A logo on a stadium hoarding used to be the whole deal. You paid for the placement, the...
An Ode to Long-Termism: Why Veteran Creators Prefer Certainty in...
Social commerce continues to attract creators with the promise of new revenue...
How MyyShop Opens Efficient Monetization Paths for Female...
The creator economy has opened new opportunities for women to build audiences, share...