Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214%...
Sellers
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Creators Drive the Demand. Can AI Shoppers Find the Product?
A creator holds up a compact carry-on and says, “I’ve dragged this through six...
Meta Wants Every Reel to Become a Storefront
"The era of link in bio is finally over." That was how Nicola Mendelsohn, Meta's Head...
An Ode to Long-Termism: Why Veteran Creators Prefer Certainty in...
Social commerce continues to attract creators with the promise of new revenue...
How to Launch a Creator Affiliate Program That Actually Drives...
For ecommerce brands, affiliate marketing is no longer just a coupon code channel. It is...
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How to Audit Your Influencer Seeding Program (Beyond Post Count)
You have posts. You have shipments. What you don't have is a clear answer when your CMO...
TikTok Shop’s European Expansion Signals the Next Phase of...
TikTok Shop officially launched in Austria, Belgium, the Netherlands, and Poland on June...
Amazon CPCs Are Rising. Most Sellers Are Solving the Wrong...
Amazon CPC inflation is no longer just an advertising friction point; it has matured into...
Why Your Affiliate Program Has a Retention Problem (And What to...
Most affiliate managers measure their program by the number of people in it. That...
Why Furnished Interior Presentation Matters in Marketing New...
While it can take a minute for a customer to remember a sales pitch, good store visuals...
Podcast Sponsorship: How It Works, Pricing, and Strategies for...
Podcast sponsorship has evolved far beyond simple audio advertising. Brands now treat...
7 Retention Marketing Strategies Every DTC Brand Should Be...
Every week, I talk to DTC brands that are sitting on a revenue problem they don't know...
Proxy Seller
Proxy-Seller has the kind of name that sounds almost too plain for a market that has...